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Red Bull Studios – Global Identity & Website

red bull studios global identity logo

A few days ago I stumbled upon the new visual identity and webdesign for Red Bull Studios created by Momkai. The Dutch digital creative agency is responsible for a stunning style guide for print and video elements and for the absolut fantastic inferface design of redbullstudios.com.

“Red Bull Studios are a series of unique recording spaces that allow talented artists around the globe to be truly creative by providing free access to a network of state-of-the-art recording and production facilities.

We were invited to create both the new official website that would act as a portal to the local studio sites and develop a distinctive new visual identity supported by clear guidelines for all design work keeping quality and clarity easily attainable.”

Based on the traditional Red Bull colour palette, Momkai designed a fresh looking interface with logo, city code and unique pattern for each location. The website is responsive and uses CSS3 animations and SVG rendering for icons. Just a perfect executions.


Basic Toolset


Pattern example

Red Bull Studios New York Example

New York set example


Madrid set example


Interface Design


Interface Design for iPad

branded microphone

Branded microphone

red-bull-studios pattern wallpaper

Pattern wallpaper




City sound signature


Concept Design

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Ich heiße Niclas Hellberg, komme aus Hamburg und arbeite momentan als Interaction Designer bei XING und Traumhaftes Italien. href="http://twitter.com">Twitter

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