#5YearsToLive follows #FirstWorldProblems
Last year DDB New York created the #FirstWorldProblems campaign for Water is Life. I wrote about it and pointed out that I liked the idea a lot but don’t agree with the faked execution. Now … Read more →
Posts Tagged ‘Water is Life’
Why I think DDB and “Water is Life” missed a great opportunity with their #FirstWorldProblems campaign
There is one thing I want to make clear right at the beginning. I think the idea of this campaign is ingenious and the way of creating awareness for the problem is extremely smart. I … Read more →
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