"/> #5YearsToLive follows #FirstWorldProblems - FRONTANDFRONTAND

#5YearsToLive follows #FirstWorldProblems

Last year DDB New York created the #FirstWorldProblems campaign for Water is Life. I wrote about it and pointed out that I liked the idea a lot but don’t agree with the faked execution.

Now there is a follow up campaign called #5YearsToLive. Very emotional and very cute. Great work, DDB NY.

The whole campaign will include the hashtag #5YearstoLife, as well as video clips featuring American kids, who probably won’t die at five years, reciting their own bucket lists.

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My name is Niclas and I'm an UX Designer from Hamburg, Germany, currently working at Geometry Global. You can follow me on Twitter and Facebook.