After I criticized advertising last week I want to highlight one of my favorite ads today. I stumbled upon this piece of work last month and I think it’s one of the best awareness campaigns I have seen so far. Funny enough it’s also made by DDB.
The problem: In the UK half a million car crashes a year are caused by women doing their make up while driving.
The idea: To generate awareness for this topic DDB arranged a cooperation between Volkswagen and Nikkie. She is one of the most famous girls on youtube, known for her make up tutorials and beauty tips.
This campaign is not great because of its execution (slow motion effects have been used a lot in accident awareness campaigns). In this case the timing of the effect is just brilliant and also the setting is perfect to target the specific audience. Great work.
I also recommend to watch the whole case movie and read the comments on youtube: “fuck i fell off my chair”, “I love it! Best awareness video ever!”, …