Mark Zuckerberg yesterday updated his status with the announcement that Facebook reached 1.000.000.000 active users last month. A big milestone for Facebook. And even if we don’t like it, a milestone for the whole web.
Additionally Facebook is celebrating its succes with its first commercial ever: The Things That Connect Us. While W+K Portland definitely produced a bunch of beautiful visuals for this spot I am not sure about the message. The comparison between the social network and a chair appears everything but emotional or natural. What do you think?
I just found a good comment from Robert Scoble: “So, what is Facebook? Is it a chair? No. It’s the future and the future changes often and makes us uncomfortable. That said, brilliant piece of marketing. Even if it is a bit weird.”
As always: Please keep telling me if I did something wrong in my posts as I am still not a native speaker :)