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Carlsberg puts friends to the test

In the past years we saw a high number of pranks and tests in advertising for beer brands (like Heineken). But with “Standing up for a friend” the Belgium agency Duval Guillaume Modem created now another brilliant one for Carlsberg. It’s just a simple thing: A phone call in the middle of the night and your best friend is in trouble. Would you go out and help him? Have a look:

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Ich heiße Niclas Hellberg, komme aus Hamburg und arbeite momentan als Interaction Designer bei XING und Traumhaftes Italien. href="http://twitter.com">Twitter