Last year when I was in London I spotted some new packaging designs of NIVEA products using a new logo. In my article I asked if Beiersdorf, the company behind NIVEA, will introduce these packages worldwide because I couldn’t find any official informations. Yesterday, Beiersdorf published a press release with the announcement to roll out a new global design language.
I like it a lot and love the reference to the blue tin: “The blue tin has embodied NIVEA’s brand values since 1925. It is the brand “face“ that consumers around the world associate with trust, closeness and expertise.”