Last year DDB New York created the #FirstWorldProblems campaign for Water is Life. I wrote about it and pointed out that I liked the idea a lot but don’t agree with the faked execution.
Now there is a follow up campaign called #5YearsToLive. Very emotional and very cute. Great work, DDB NY.
The whole campaign will include the hashtag #5YearstoLife, as well as video clips featuring American kids, who probably won’t die at five years, reciting their own bucket lists.