To make people aware of the fact that their entire life can be found online and to provide information about safe internet banking the Belgian Financial Sector Federation febelfin did this stunt. I really like the way how they make the fear tangible. I mean, we all know that a lot of information about us are available online but most of us don’t care.
Last summer a controversial concept for a rebranding of American Airlines popped up on the internet. Now, just minutes ago, American Airlines presented their new and official branding. It’s a patriotic approach, especially when you have a look at the airplanes. I quite like the idea but I am not sure about the use of gradients. What do you think?
This is how the airplanes will look like.
I hardly play video games on consoles. I never owned a game consoles and still prefer my computer for gaming. But I am very impressed by an idea from Microsoft called IllumiRoom. It looks like a really cool improvement of Ambilight, a technique for TVs developed by Philips. Microsoft says IllumiRoom is “designed to push the boundary of living room immersive entertainment by blending our virtual and physical worlds with projected visualizations”. I definitely would be interested in buying a console if this feature is part of it.
“The effects in the video are rendered in real time and are captured live — not special effects added in post processing.”
Last year when I was in London I spotted some new packaging designs of NIVEA products using a new logo. In my article I asked if Beiersdorf, the company behind NIVEA, will introduce these packages worldwide because I couldn’t find any official informations. Yesterday, Beiersdorf published a press release with the announcement to roll out a new global design language.
I like it a lot and love the reference to the blue tin: “The blue tin has embodied NIVEA’s brand values since 1925. It is the brand “face“ that consumers around the world associate with trust, closeness and expertise.”
It has been a pretty great and interesting year here at FRONTAND. I will provide you with some stats and insights next week. Today I want to say thank you. In order to do so I will give away one copy of the Velocity. The book is a dialog between Ajaz Ahmed (founder of AKQA) and Stefan Olander (Vice President of Digital Sport for Nike). I read this book in summer and had the chance to hear Ajaz in London during my time at AKQA. If you are interested in the future of brands and advertising in these digital times I would definitely recommend this book.
To get the copy you just have to click the “Like” button under this post and write a short comment (with a valid email adress). I would like to hear what you like/dislike the most about this blog or what do you want to see on FRONTAND next year.
I will identify the winner on December 24th at 1pm.
- Do you know Maddie On Things? Funny dog!
- Kyle Rush gives an interesting look behind the scenes of Obamas fundraising platform.
- The Smashing Magazine launched the Smashing eBook Library, an annual subscription for the great Smashing Magazine’s eBooks.
- Darius Kazemi built a bot which buys random stuff from Amazon. He calls it Randomized Consumerism.
- A long interview with Cameron Moll on thegreatdiscontent.com.
- Valve’s co-founder and managing director Gabe Newell talked about the future of games and he said some very interesting things. Even though I don’t agree with everything Valve is doing a very good job and I’m excited about the future.
” I think Windows 8 is a catastrophe for everyone in the PC space. I think we’ll lose some of the top-tier PC/OEMs, who will exit the market. “
“The big problem that is holding back Linux is games. People don’t realize how critical games are in driving consumer purchasing behavior.”
“We think touch is short-term. The mouse and keyboard were stable for 25 years, but I think touch will be stable for 10 years. Post-touch will be stable for a really long time, longer than 25 years.”
- Peter Molyneux, creator of games like Theme Park, Dungeon Keeper and Black & White, started a new project on Kickstarter to collect money for a remake of his game Populous. Sounds interesting.
- Get 5 inspiring design links every day: Sidebar.io is a nice newsletter project by Sacha Greif.
- Mark Boulton about the challenge of Responsive Advertising in times of responsive webdesign fixed, standardised sizes.
- Just do something.
Let’s Talk About Soil is a video explaining the issue “of soil resources around the world, covering the issues of degradation, urbanization, land grabbing and overexploitation; the film offers options to make the way we manage our soils more sustainable”. The 3D low polygon style and the great attention to detail impressed me a lot. Awesome work.
Another week has passed. Time for my weekly recommendations:
- Don’t ask, just start with visiting this site :)
- Smashing Magazine posted a great list of useful talks and videos from web design conferences.
- As you may know I love 3D low polygon style. Inspiredology did a nice interview with 3D artist J.R. Schmidt.
- Lytro adds the awesome feature perspective shifting to its light field images. I didn’t even know that this is possible.
- Do you know Donna the Deer Lady who demanded to know why the Minnesota and North Dakota departments of transportation “allow these deer crossings to be in such high traffic areas”? Quite funny.
- A bunch of impressive brand identity styles guides from companies all over the world.
Follow me on QUOTEfm to see all my article recommendations.
I’m a big fan of these short documentaries about crafting and people talking about their passion. I could watch them all day long so I decided to collect some nice examples and recommend some good channels. Enjoy!